Blog Post

Try Before You Buy entry points are the key to driving incremental revenue

Learn how a Try Before You Buy experience can unlock incremental revenue for your brand.

At TryNow, we firmly believe that a Try Before You Buy program is the catalyst for delivering a customer-centric experience that drives incremental revenue.

However, we are aware that brands require end-to-end control over their storefronts to achieve this goal. That's where TryNow entry points come into play.

With TryNow entry points (or TryLinks), brands have absolute control over how and where shoppers engage with their Try Before You Buy program. TryNow facilitates this process with Phased Rollouts that allow brands to gently introduce and gauge their shoppers’ response to TryNow – helping them cultivate strong ROI before expanding awareness of the program.  

Why a Try Before You Buy experience can unlock incremental revenue for your brand

97% of site visitors who don’t convert during their journey. But many of them were unqualified from the beginning. There are also many who simply lacked confidence in the purchase. Why? Because no browser window, product imagery, or videos can replace experiencing a product in our hands. As such, buying before trying can require too much of commitment from the modern shopper, especially one who isn’t familiar with your brand’s products. 

These are the leading reasons why shoppers don’t convert:

  1. Unsure about their clothing size and fit
  2. Concerns around product quality and durability
  3. The brand’s returns process is convoluted and time-consuming

The key theme here is confidence. Shoppers want to try your products, but asking them to part with their hard-earned money just for the chance to try is a hard sell – the transaction is backward.

TryNow entry points provide strategically placed Try Before You Buy links that offer shoppers a zero-stress solution at the moment they’re considering a purchase. This helps brands get shoppers who might not have been ready to buy to try – giving them a chance to experience and love your brand's products. 

Entry Points: Main Navigation & Site Blocks

What are TryNow entry points, and how do they make the shopping experience more customer-centric? 

Simply put, entry points are direct links to TryNow placed in select areas on your site. Entry Points can be bucketed into two different types:

  • Website entry points: These are placed in high-traffic areas, such as your main nav, homepage, and product pages.
  • Marketing entry points: These entry points are strategically used in marketing content, such as email welcome flows, influencer marketing, paid ads, and more, to drive awareness around your Try Before You Buy program.

With TryNow, you roll out your Try Before You Buy program in phases, starting with website entry points and then moving to marketing entry points to tie the loop.

The beauty of TryNow entry points is they are only presented to shoppers who need a gentle push to convert. For example, say a shopper has visited your site multiple times and spent time looking at products but hasn't converted; they would be an ideal candidate for TryNow.

This selective delivery of TryNow entry points empowers brands to deliver a customer-centric experience to new shoppers without overwhelming returning shoppers.  

Entry points give you insight into the incrementality of your Try Before You Buy program 

Entry points are an excellent way to introduce shoppers to TryNow, but their use case goes far beyond that. Shoppers who opt into the TryNow experience through entry points become a net new channel that can be measured and tracked against shoppers who buy.

This enables your brand to clearly identify the amount of incremental revenue, conversion rate lift, and incremental return costs of its Try Before You Buy experience.

Spoiler alert: Shoppers who use TryNow have a ~400% higher likelihood of converting. 

Entry Points: Product Detail Page

As a customer-centric partner, TryNow ensures brands have end-to-end control over how shoppers interact with TryNow, how much incremental revenue they can drive with their Try Before You Buy program, and how the program acts as a core pillar of their brand experience.

Entry points drive value for returning shoppers 

TryNow entry points are an excellent tool for first-time shoppers of your brand, but TryNow bolsters the shopping experience for returning shoppers as well. 

  • Rewarding loyal shoppers: With TryNow, your brand always controls which products are included in your Try Before You Buy program. But, as a way to reward loyal shoppers, adding a few previously unlisted items to their Try Before You Buy list is an easy way to enhance existing loyalty programs.
  • Upselling/cross-selling: TryNow entry points are also pivotal in introducing returning shoppers to new product lines. Delivering that same risk-free shopping experience that inspired them to return to your brand is an easy lever for upsell/cross-sell opportunities.  

TryNow helped Cynthia Rowley establish a Try Before You Buy program for its signature lifestyle apparel. However, as they expanded their product line into sportswear (notably skiwear), they leveraged TryNow to reduce friction for new and returning shoppers. 

TryNow puts your brand in the driver's seat toward incremental revenue 

With TryNow entry points, brands have end-to-end control of how their shoppers engage with TryNow, so they can drive incremental revenue with their Try Before You Buy program. But entry points are just the beginning of how TryNow can help your brand deliver a customer-centric experience. 

Schedule a demo with our team to discover how TryNow can help your brand bring the store to your shoppers’ door!  

Continue reading

Try Now Buy Later Strategy Guide

Explore actionable insights and tips to implement the innovative TNBL approach and drive online sales growth.

Back To The Future of Commerce

Explore the future of e-commerce and how buying before trying restricts online growth.

Enhancing the Post-Purchase Experience

Discover tips and strategies to delight your customers and increase e-commerce return rates.