Yearly Recap

TryNow Year in Review 2023

You told us how we could improve TryNow. Here are 10 things we did about it in 2023.

Today is the most exciting day in TryNow history. After a dedicated 2-year period of building with Shopify, we're ready to unveil our Shopify App that delivers on a dramatically better customer experience that drives incremental profit for your business. Thank you to our merchants who trust us with a key part of their growth strategy β€”Β your feedback has been our fuel. We work with the most customer-centric brands, and we, too, strive to be the most customer-centric partner our brands work with. Core to that ethos is listening to feedback and rapidly incorporating that into our product. That's how we spent our 2023.

1. πŸ’¬ You wanted TryNow fully integrated with Shopify Checkout.

πŸ‘‰ We worked with @Shopify for 2 years and were selected as their launch partner to power Try Before You Buy within the highest converting checkout in the world.


2. πŸ’¬ You told us our 2-week installation was too long.

πŸ‘‰ Jen set an audacious goal of a 10 minute, no-code installation, and we beat it… I can install the TryNow App in 180 seconds. ⚑



3. πŸ’¬ You told us you wanted to target specific web visitors with TryNow.

πŸ‘‰ So we built TryLinks that enables brands to create targeted and high-converting entry points with two clicks.


4. πŸ’¬ You asked for control to rollout your Try Before You Buy program gradually and risk-free.

πŸ‘‰ So we developed TryNow Phased Rollouts allows you to start small and expand gradually.


5. πŸ’¬ You said we could improve our email comms with shoppers.

πŸ‘‰ So we poured through 5,547 survey responses, interviewed 100+ shoppers, and redesigned our communication flow to improve CSAT by 26%


6. πŸ’¬ You said you wanted direct integrations with returns providers.

πŸ‘‰ So we improved upon our existing infrastructure with a partnership with @Loop Returns, among others.


7. πŸ’¬ You requested a self-service dashboard to manage your program.

πŸ‘‰ So we built TryNow Insights to give you a real-time pulse on your program. More to come here.

8. πŸ’¬ You wanted enhanced functionality and faster installations with the TryNow button.

πŸ‘‰ So we've simplified the process with Button 2.0, utilizing app blocks for easy drag-and-drop implementation and automatic customization to match your brand standards by mirroring the "add to cart" button.


9. πŸ’¬ You asked to handle mixed carts more seamlessly.

πŸ‘‰ So we now charge for buy now items when the order is placed or fulfilled and kept TryNow items once the trial ends.


10. πŸ’¬ You asked to try us before you buy us.

πŸ‘‰ We now offer a 45-day free trial.


Thank you for your partnership and feedback. Keep it coming in 2024 Β πŸ™Œ


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