# TryNow

> TryNow is the try-before-you-buy platform for Shopify Plus brands.
> Shoppers receive orders at $0 due, try at home for 7-14 days, and pay only
> for what they keep. Used by beauty, wellness, supplement, and apparel
> brands to lift conversion, reduce CAC, and ditch reliance on discounts.

## Core pages

- [Homepage](https://trynow.com/): Platform overview and value prop for Shopify Plus brands
- [Product](https://trynow.com/product): How TryNow works end-to-end
- [Pricing](https://trynow.com/pricing): Custom plans by GMV and trial volume
- [Demo](https://trynow.com/demo): Book a 30-minute walkthrough
- [Customers](https://trynow.com/customers): Brands using TryNow
- [About](https://trynow.com/about-us): Team and mission

## Editorial

- [Blog](https://trynow.com/blog): Tactics, case studies, vertical analysis for merchant operators
- [Try-Before-You-Buy for Shopify guide](https://trynow.com/blog/try-before-you-buy-shopify): Definitive operator guide
- [Best TBYB apps for Shopify Plus](https://trynow.com/blog/best-try-before-you-buy-apps-shopify): Honest comparison
- [TryNow vs TryOn](https://trynow.com/blog/trynow-vs-tryon): Competitive comparison
- [TBYB vs BNPL](https://trynow.com/blog/try-before-you-buy-vs-buy-now-pay-later): Models compared

## Audience

TryNow content targets Shopify Plus merchant operators (CMOs, growth/CRO
leads, founders) in beauty, wellness, supplements, and apparel verticals.
Not consumer/shopper-facing.